![]() Like all web content, you should test accessibility of your newsletter thoroughly – accessible content is better for everyone. For decorative images, adding empty alt text “” means they will be ignored by assistive technology. Make sure images have a descriptive alt text (alternative text). Web accessibility site WebAIM provides a useful tool to check the contrast of your chosen colour combination. This means including a clear hierarchical structure to your newsletter because, as well as drawing the reader’s attention to the most important information, screen readers and other accessibility technologies also often rely on the structure of the content.Ĭolour contrast is important and should be tested, as browsers can display colours quite differently. Accessibility mattersĭon’t overlook the accessibility of your email content. There are various gotchas to be aware of, but the main thing is to keep it simple and test, test, test. Email clients render HTML differently to web browsers so it’s not just a case of pasting HTML from one medium to another. This is called multi-part Multipurpose Internet Mail Extensions (MIME). Plain text versions don’t include any formatting at all.Įmail providers such as Mailchimp automatically generate a plain text version to send alongside your HTML newsletter. By Plain HTML, we mean a much simplified version of the email that looks like a text email, but includes a few light HTML elements, like links and headings. If you must use columns, make sure you’re thinking about the mobile readers as well.Īnd while we recommend a “Plain HTML” approach rather than plain text, this doesn’t mean that you shouldn’t include a plain text version option. We’ve always found single column layouts are best for readability. The size of your email message can impact deliverability and some email clients might block image downloads by default. Images can also add a lot of weight to your emails, so use them sparingly and be sure to optimise any that you include. For example, Gmail clips email newsletters at 100kb, a size we never much manage to reach. Not only does this have the added benefit of reducing the load on people’s inboxes, it can also help you avoid other email client limitations. It’s best to keep the design light and simple. It can also introduce a whole bunch of other issues with how your emails are rendered in different email clients. But a lot of that added complexity takes attention away from your content. Keep the design simpleĭepending on the tool or platform you use, newsletter templates can get pretty advanced. #Library newsletters seriesThis article is part of our series on newsletter publishing, sharing what we’ve learned as we approach the 200th issue of our Newslet for Libraries publication. In this post, we wanted to bring together some of the best practices and advice for others publishing newsletters that we’ve picked up from our favourites and from conversations we have had with other newsletter publishers over the past few years. A high-quality, targeted newsletter can help you connect with your audience and increase engagement with your library.Īt Artefacto, we publish a few different kinds of newsletters including an international CPD newsletter for libraries as well as specialist newsletter products for clients. ![]()
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